Streef Produce Ltd.

QUICK FACTS

Located:

Princeton, ON

Established:

1977

Owned By:

Jack & John Streef

Produces:

Sweet potatoes

Season:

Year Round

Growing Practices:

Streef uses crop rotation on their farm to keep their soil healthy. They also worked with the Grand River Conservation Area on several water use and management projects through both the Water Resource Adaptation Management Initiative (WRAMI) and Water Allocation Management and Quality Initiative (WAMQI) programs managed by Farm & Food Care Ontario. Through participating in that project they were able to help trial innovative technologies and solutions for water conservation and efficiency in agriculture related to adapting to climate change.

Producer Website:

https://www.streefproduce.ca/

About:

Streef Produce is passionate about growing vegetables and are committed to the long term future of the edible horticulture industry in Ontario. For over 40 years they have been growing and expanding their business, bringing new products to the market and using innovation to make sure they are producing the safest and best quality produce they can.

It all began with Jan and Johanna Streef, a seven acre mixed vegetable and flower farm near Oxford Centre, and Jan encouraging his five sons – Martin, Peter, John, Albert and Jack – to think about getting into business together as they got out of high school in the late 1970s because the job market wasn’t great at the time.

The Streef brothers, with the support of their parents, bought a 100-acre farm in 1977 near Princeton and by the early 1980s, they were supplying 15 local markets a week with potatoes, sweet corn, cabbage, cauliflower and broccoli. From there, they expanded into the wholesale business.

Today, they grow, pack, and distribute produce from their farm near Princeton. They raise crops on about 2400 acres, where they grow their own beans, potatoes, sweet potatoes and asparagus.